Search for original ideas for creative exposure of Spanish tiles
The architectural bureau took part in the SHOWTILE 2019 competition, which was organized by the Embassy of Spain in the Russian Federation together with the communication agency «Project Next».
The main goal of the competition: search for original, non-standard, but practical and implementable ideas for creative exposure of Spanish tiles in salons, pavilions, showrooms, at exhibitions, as well as organizing space for presentations, seminars, workshops and other ways of communication with the professional audience of architects and designers.
Our proposal involved the use of a planning solution based on elements of the logo of the Spanish Association of Ceramic Tile Manufacturers.
This solution allowed us to present new angles of perception of the composition, including from the level of drone photography. «Tilda» was transformed into a reception bar and a handout area. Exposition, networking and work meeting areas were placed in and between the liters.